Medical Marketing Services
Patient Recall Strategies
Stay Connected. Drive Loyalty. Fill Your Schedule.
Attracting new patients is essential to growing your healthcare practice—but simply having a website or social profile isn’t enough. Today’s patients are more informed, selective, and digitally savvy than ever before. They want healthcare providers who are accessible, trustworthy, and easy to engage with online.
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At Medical Marketing Services (MMS), we specialize in helping practices cut through the noise and reach the right patients with the right message. Our New Patient Marketing program combines smart strategy, targeted promotion, and conversion-focused design to drive results where they count—your appointment book.
Why New Patient Marketing Matters
While patient retention is key to sustainability, consistent new patient flow is the heartbeat of long-term practice growth. Whether you're opening a new location, expanding your services, or simply want to boost your monthly appointments, a proactive acquisition strategy ensures you're not relying solely on word-of-mouth or walk-ins.
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With more people than ever turning to search engines and social platforms to find care, a modern digital presence is critical to staying competitive.
Our 3-Pillar Approach to New Patient Growth
We don’t just help patients find you—we help them choose you. Our comprehensive strategy covers every touchpoint in the digital patient journey, from search to conversion.
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Search Engine Optimization (SEO)
Be Seen Where It Matters Most
When potential patients search for terms like “dentist near me” or “best pediatrician in [your city],” you want your practice to show up at the top. Our SEO strategy ensures that happens—consistently.
Our SEO services include:
In-depth keyword research tailored to your specialty and local competition
Local SEO: Google Business Profile optimization, map listings, and reviews
On-page optimization (titles, metadata, headings, content)
Content marketing to answer common patient questions and improve authority
Site speed, mobile responsiveness, and performance enhancements
With better visibility in local and organic search, you’ll drive high-quality traffic from patients who are actively looking for care.
Targeted Advertising
Reach the Right Patients—At the Right Time
Digital advertising is one of the fastest ways to fill your calendar with new patients—but only if it’s done right. We create laser-focused ad campaigns that reach your ideal patients based on geography, age, interests, search history, and more.
Key benefits:
Google Ads (Search, Display, and Local Service Ads)
Conversion tracking and real-time performance analytics
A/B testing for continuous improvement and higher ROI
Social Media Ads (Facebook, Instagram, YouTube)
Custom landing pages designed to convert clicks into bookings
No wasted ad spend. Just results that make sense for your goals and budget.
Website Development
Turn Browsers into Booked Appointments
A slow, outdated, or confusing website can cost you new patients. We design and build modern, mobile-first websites that not only look great—but work hard for you behind the scenes.
Every website includes:
User-friendly layout with intuitive navigation
Clear calls to action (Book Now, Call Today, Request Appointment)
Fast loading speeds and full mobile responsiveness
Compelling copy and visuals tailored to your brand
Online booking integrations, contact forms, and lead tracking
Whether you need a refresh or a brand-new site, we make sure it performs like a 24/7 front desk.
Results You Can Expect
When you combine high-impact SEO, targeted ads, and a high-converting website, the results speak for themselves:
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Consistent flow of new patient inquiries
Improved online visibility and reputation
Lower cost per lead and higher return on marketing spend
Enhanced credibility and trust with first-time visitors
Measurable growth that aligns with your practice goals
Built Around Your Practice
Every community is different. Every specialty has its nuances. That’s why we take the time to understand your ideal patient profile, local market, and business objectives before crafting a custom strategy.
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Whether you’re a family medicine clinic, dental group, urgent care center, or boutique specialist—we build solutions tailored to your needs.
